As I began to prepare the first newsletter of the year, I looked at a number of the recent surveys which had been published to see what useful information I could gather to set the scene for 2012. They all seemed consistent in their view that the economic outlook would continue to range from uncertain to gloomy for some time and that the outlook for 2012 was not good at all. I searched in vain for some positive news.
It's not easy being green
Who will ever forget the wonderful, some would say
“classic”, rendition of “It’s not easy being green” by Kermit the Frog?
(And yes - we do know he wasn’t real!!)
In these times when we
all want to play our part to protect the environment, Kermit’s famous
words have taken on fresh meaning. There are occasions when the
scientists amongst us can be perturbed by the occasionally questionable
reasoning and reluctance to debate the affirmations that “prove” the
case for global warming.
However, in spite of these reservations we
cannot escape the fact that we live on a planet with limited resources
and as such we must do everything we can to make the most of what we
have, both in a social context and in a business context.
As we've entered 2012, the year of the 'big changes' as you hear chanted everywhere, the
question rises what this means for international business and foreign direct investments. Unfortunately, as 2011 was left behind, the economic crisis didn't stay with it. The first article looks at the challenging times we're in.
For several years, the 'green' approach has become increasingly important for companies. Even regions are starting to develop environmental policies which reflect in the way they acquire business. This is not always easy, and we examine some of the challenges they face in the second article. Enjoy your read!